Peseta

Finding a T-shirt or hoodie with a city's name in a souvenir shop is easy. But at Peseta in Madrid, you'll get the most authentic one! Why? Because Peseta officially collaborates with the city council, creating what you could call the "official" T-shirts and hoodies of Madrid!

Peseta has also partnered with New York's New Museum, Schweppes, and various cultural initiatives in Madrid.

As a pioneer of sustainable fashion in Spain, Peseta has been designing and producing women's clothing since 1999, with all garments made in workshops in Madrid and its surroundings.

Peseta has five stores across central Madrid. The flagship store is in Barrio de las Letras, but you can also find locations in Chueca, Malasaña, Salamanca, and near Plaza Mayor — check the website for details.

Besides their own clothing, Peseta stores also offer a curated selection of fashion, ceramics, jewelry, and stationery from Spanish designers.