Papiroga

In the heart of Madrid, just three blocks from Alonso Martinez metro station and the cozy Santa Barbara square with its street cafés, you’ll find the unusual and colorful jewelry store Papiroga. At the entrance, a pool filled with plastic balls welcomes you, and inside the counters sparkle with bright, multicolored acrylic pieces.

Papiroga’s jewelry works like an amulet, accompanying you every day and creating a new mood for each one. “How do you wanna feel today?” — that’s the brand’s motto.

Papiroga invites you to play: with moods, with looks, with life itself. Yet in our fast-paced world, it also believes in lasting values. Here they create pieces meant to be worn today and five years from now — and perhaps passed on to your daughter. Jewelry that already carries meaning from the moment it’s made, and then continues its story with the person who wears it.