KETZ

In Belgrade’s Design District, under the arches of Čumićevo sokače, there’s a workshop where jewelry is created from leather, fabric, and rubber. This is KETZ, the brand of Aleksandra Kecović.

Back in the challenging 1990s in Serbia, young Aleksandra collected dried plants and turned them into jewelry. Years later she became a trained designer, and from that childhood hobby grew KETZ — today one of the most distinctive brands in Belgrade’s Design District.

Aleksandra loves materials that invite experimentation: leather, rubber, metal. Her jewelry is a play of form and movement, always aiming to make each piece as expressive and alive as possible.

Today KETZ is known as a brand that combines bold forms with everyday comfort. Rings, bracelets and pendants are made here — easy to wear, impossible to overlook. They carry the energy of experiment and the feeling that the piece was created just today and just for you.