Belgrade Design Hub

On Gračanička Street, right in the heart of Belgrade, you’ll find Belgrade Design Hub — a boutique that brings together creations by independent Serbian designers. It was founded by two award-winning fashion designers - Budislava Keković and Jasmina Vujovic, with the idea of uniting local brands under one roof and making them accessible to people who value original, author-made work.

Inside, you’ll see every direction of contemporary Serbian design — from clothing and shoes to jewelry and hats.
ABO presents playful handmade women’s shoes;
Ana Ljubinković, one of Serbia’s most recognized designers, offers bold garments with signature prints and graphics;
Jelena Rodić’s bags and accessories return to the simplest and oldest materials — leather and fur;
NFHats combines the elegance of old cinema with the clean lines of modern design;
Vodopija’s costume jewelry surprises with its whimsy,
while Studio Manufactura Jewelry stands out with sculptural, raw expressiveness.

Nothing here is random. You’ll find clothing, accessories and jewelry - all carefully chosen and naturally aligned in one visual language.

The staff know the designers personally and can tell you the story behind each collection. Every piece reflects its author’s individuality and fits into the concept of the whole project. It’s a place worth visiting to see what fuels contemporary Serbian design — and to find something created by a talented human, not a faceless machine.