Ana Ljubinković

Ana Ljubinković is a Serbian fashion designer whose collections you could never mistake for anyone else’s. A graduate of the Faculty of Fine Arts at the University of Belgrade, with a degree in Painting, she brings her striking, surreal ideas to life through womenswear.

Experimenting with fabrics, colors, and forms, she takes the best of kitsch: its color, its humor, its playfulness. The images she creates are strange, provocative, and disorienting. At first, everything may feel overly sweet, but then it clicks: Ljubinković’s pieces build a mood, an atmosphere of what a dreamlike, perfect world might look like.

Want to see it with your own eyes?

Visit the ANA LJUBINKOVIĆ / ABO / Zejak boutique at Eurocentar, Dečanska 5, or the Belgrade Design Hub on Gračanička 9.