ABO

The brand ABO was founded in Belgrade in 2013 by sisters Iva and Ana Ljubinković (the latter well-known in Serbia as an artist and fashion designer). ABO is classic women’s footwear with a playful twist: bright colors, textures, prints, and details.

The brand’s motto is “quality over quantity”, which is why every pair is handmade in limited series.

At ABO, each pair of leather shoes is treated as a work of art, blending creativity with exceptional comfort. In fact, ABO has become the most popular fashion footwear label in Belgrade.

Where to try them on? At the ANA LJUBINKOVIĆ / ABO / Zejak boutique in Eurocentar, Dečanska 5, or at the Belgrade Design Hub on Gračanička 9.