Norwegian Treasures: Bunad Jewelry and Where to Find It

If you’re wondering what to bring back from Norway, leave the troll figurines where they are. There are way cooler things — like handmade Bunad jewelry. The kind Vikings once gave to their daughters and sweethearts.

So, what exactly is Bunad?

In short: it’s the national costume, and Norwegians take it very seriously. Weddings, christenings, Constitution Day — everyone wears their Bunad.

Bunad jewelry isn’t just an accessory. Traditionally, silver and gold-plated brooches, chains, pendants, and buttons protected against the evil eye and signaled your origin and social status. Each piece was (and still is) crafted by hand, and every region of Norway has its own style and symbols.

Where to find such jewelry?

The most complete selection is at Heimen Husfliden in Oslo. This is one of the oldest crafts stores in Norway (founded in 1892), and it offers everything from classic to contemporary Bunad pieces. Not just jewelry, either — Heimen Husfliden is a hub for traditional Norwegian design and a go-to for unique souvenirs and authentic quality.

For deeper immersion in local traditions, head to the Setesdal valley — one of southern Norway’s most culturally rich regions. Besides hiking, trekking, rafting, and fishing, you’ll find two iconic Bunad jewelry brands here.

First is Rysstadsylv in the village of Rysstad. For over 150 years, they’ve been crafting heirloom-worthy earrings and brooches based on historical designs.

Then there’s Hasla — known for its refined, lighter interpretations of traditional Norwegian motifs. Perfect if you want a modern Scandinavian piece that’s authentic but not too heavy.

Why Bunad?

Because it’s original, beautiful, and not gathering dust on every tourist shelf. Because it’s the best kind of souvenir — one with meaning. And because Vikings knew what they were doing: if you’re giving a gift, make it real silver.